Amazon no longer sells Apple TV

Earlier this month, it was reported that Amazon plans to stop selling the digital receiver Apple TV. Now we can confidently assert that this is indeed the case.

As reported in a post on 9to5Mac, Apple TV is now completely absent from the site Amazon, no matter if this or that copy was distributed by itself Amazon or by third-party sellers. Perhaps the review Apple TV right now, at the moment of the start of sales of the new model in official stores Apple is not just a coincidence.

As the reason why Amazon removes from its shelves not only Apple TV, but even Chromecast from Google, the company calls its unwillingness to “confuse customers”, because these devices were sold on Amazon without support for streaming service from Amazon, Prime Video. Indeed, there is no Prime Video app on Apple TV, although it has been available on iOS for a long time.

Naturally, as a result of the recall of sales of devices from Apple and Google, buyers on Amazon will pay more attention to competing receiver models, including, of course, products of Amazon, Fire TV and Fire TV Stick. However, if you would like to purchase Amazon accessories for Apple TV, you can still do so, including purchasing a remote for Apple TV.

So if Apple wants to sell Apple TV through Amazon, the company will need to arrange for Prime Video support on their receiver. On the other hand, it's not entirely clear why Amazon has not yet launched the Prime Video app on the set-top box from Apple. Given the orientation of the new Apple TV with its tvOS specifically to applications, including analogs of applications iOS, it seems very likely that Prime Video for Apple TV will still see the light .

Source: 9to5Mac; Amazon