Apple may soon enter the magazine distribution industry. At least that's what the Cupertino-based company’s purchase of Texture indicates. It's kind of like magazine Apple Music: it gives subscribers unlimited access to 200+ titles for $ 9.99 a month.
At the same time, you can read them in full, or download and view individual articles. Again, you can draw the analogy with Apple Music, where you can download entire albums or individual tracks. Eddie Cue, VP Apple Internet Services (responsible for iTunes Store, iCloud and other business units), noted:
We are committed to quality journalism from trusted sources and will enable magazines to continue delivering compelling and beautifully designed stories to readers.
The cost of the deal was not disclosed. However, Texture recently raised $ 90 million, which may indicate the price it paid Apple (or at least a fraction of it).