According to a survey conducted by RBC Capital Markets, among those who plan to buy a new smartphone from Apple in the near future, iPhone X is the most popular. Moreover, more than half of those who have chosen this particular device are aiming to purchase a version with 256 GB of internal storage.
Of the 832 people who agreed to participate in the survey, iPhone X want to buy 28%. The second most popular is iPhone 8 Plus (20%), and the third is iPhone 8 (17%). The remaining third of those surveyed chose older models, from iPhone 6s to iPhone 7 Plus.
As for the sample of those who are interested only in new models, the alignment is as follows:
- iPhone X – 43%
- iPhone 8 Plus – 32%
- iPhone 8 – 25%
Among those who chose iPhone X as their desired smartphone, the version with 256 GB of memory (57%) is most popular, rather than with 64 GB (respectively, 43%). At the same time, last year, when the same survey was conducted after the release of iPhone 7, exactly half of the respondents chose the version with 128 GB of memory – that is, the middle between 32 and 256 GB.
The main feature that users are interested in is wireless charging (46%). The second and third places are taken by Face ID (24%) and design (14%), respectively. Only 9% like the new iPhone AR and VR support, while 7% of respondents chose other options.
Overall, RBC Capital Markets believes that demand for iPhone X will be high and that stock prices Apple will rise in value. Recall that the release of the smartphone will take place on November 3, and pre-orders will open on October 27.