iPhone X is an expensive smartphone, but Apple tried to balance its lineup by releasing iPhone 8. In addition, the company continues to sell older models at low prices that can upgrade to iOS 11.
Despite reports that revenues Apple were very high in the last quarter, it is rumored that iPhone X still fell short of expectations Apple. As a result, the company plans to change its tactics and this year will release three new models iPhone in different price categories.
Bloomberg has published a new report on the company's plans for this year. It mentions old rumors that Apple will release three new iPhone: 'biggest iPhone ever', updated version iPhone X and an affordable option that will cost less but contain the main functions of the model.
This year Apple could broaden shoppers' choices to reach a larger audience.
With the new line Apple he wants to capture more buyers, ranging from those who want a full set of new features and technologies, and ending with those who cannot spend too much on a new one iPhone amount.
The report says that plans may still change before the fall presentation, and all information was obtained from anonymous sources.
In terms of models, the largest iPhone will have a 6.5-inch display with a 1242 x 2688 resolution. It will be as high-quality as the current iPhone X. In addition, the company is using OLED – panel.
All three models will have a bezel-less design like the iPhone X, as well as Face ID based on the TrueDepth camera.
Interestingly, the report states that Apple planned to add a gold color option for iPhone X last year, but had to be dropped due to production issues. Apple hasn't forgotten her idea and will probably add a new color this year. However, there is no confirmation yet, so it's too early to make assumptions.
All new models will run on a new version of the system, which will probably be named iOS 12. So far Apple has codenamed it 'Peace'. The new version will have even more advanced augmented reality features, an improved assistant Siri and the ability to use Animoji in FaceTime.
Apple will keep the key specs – bezel-less display and Face ID – in the cheaper version iPhone this year.
The decision Apple to release a cheap model means that the company realizes that the line iPhone 8 is too similar to iPhone 6, which was released in 2014. With large bezels and small screens, smartphones look dated compared to the iPhone X and Samsung flagships. The new affordable model will have the same bezel-less display as the iPhone X, plus Face ID instead of a fingerprint sensor.
Earlier, there were also rumors that the cheaper model would have a LCD display, and not OLED a panel like more expensive models.