Before the iPhone existed, there was a prototype of Apple’s flip phone
Nowadays, touchscreen mobiles are everywhere, but not in 2003. Although there were some attempts for the decade of the ’80s, they were only developed a few years before the launch of the iPhone. The engineer in industrial design Brian Huppi, who worked at Apple between 2012 and 2016, explains Apple’s first foray into mobile phones.
The industrial design group manufactured a large number of mobile phones. They were not smartphones, but mobile phones. “There were a lot of models, with different forms, in which Apple was working,” said Huppi. “I mean, very much like Apple, splendid and beautiful, but many had buttons.” (This could explain why Apple by then had already registered the domain iPhone.org).
And even Adobe could not believe it. Apple’s design director between 1995 and 2016, Imran Chaudhri, describes the process by which he and his designer Bas Ording built the user interface of the iPhone.
The design of Ording animations -added from the earliest days, and molded by the sensitivity and style of Chaudhri- could be one of the reasons why we are all so hooked on smartphones. That design was created entirely using the basic Adobe software. “We built the whole user interface using Photoshop and Director,” said Chaudhri, laughing. “It was like building a piece of [l] [architect] Frank Gehry with aluminum foil. It was a great trick. ” Years later, they told Adobe – “They were stupefied” -.